Social media marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, drive website traffic, and more.
- Social media can be used to engage customers and potential customers not only through discount codes and new product offerings but also by answering customer questions, forming bonds over shared interests and informing with relevant content. Social media marketing strengthens sales.
- Social media marketers are specialists who use social media platforms to promote a company’s offerings. They often use platforms like Facebook, Instagram, Twitter, and TikTok to reach new customers, engage with current ones, and announce new products or services.